BTS @ ESC
How to (very softly) launch a new media outlet in 2025: One month of hitting ESC
Each week, we deliver your TL;DR Briefing on the things worth tracking. This week we’re not doing that. Instead, we’re diving into the “why” behind the soft launch of ESC KEY .CO and the 32,140 words we’ve published so far. (We are, however, following the TL;DR template even though this is long.)